Just in time for spring, H&M has unleashed yet another reason to get us in stores and spend some cash mo-nay. Tomorrow, Thursday, March 25, H&M launches its new Garden Collection and it looks pretty awesome.
The Garden Collection looks a lot like it sounds: soft romantic designs with a taste of vintage hippie chic. It includes a variety of styles – skirts, tops, dresses, jackets – in neutrals, solid colors and floral prints. A quick scan through the looks was enough to make us daydream about it for the rest of the afternoon. In addition to the red rosette strapless dress pictured above, we’ve got our eye on a floral sleeveless fluttery dress and a rainbow colored kimono.
A note on the red rosette dress: certain women might see a strapless red dress with a skirt made entirely of rosettes and think, “That’s cute, but where would I wear it?” IMMEDIATELY DISCONTINUE THAT KIND OF THINKING. Here Comes Gina feels very strongly that women should not think too much about where they will wear certain items before purchasing them. Doing so only prohibits creative dressing. If you love something, it fits and it makes you feel fabulous, buy it. You’ll figure out somewhere to wear it, and I’ll bet it will help you be more awesome.
H&M has gone a step further with this newest line – because all of the GC garments are made using organic and recycled materials, shopping the Garden Collection is truly guilt free. As expected, the prices are in line with H&M’s usual offerings; the Garden Collection pieces range from $7.95 and $59.95. Woot, woot!
Check the H&M site for photos and prices of the entire collection. Don’t be surprised when you see the straw hat modeled on this very site by yours truly.
{ 8 comments… read them below or add one }
I love the flowered dress with the big pockets! Have you seen this stuff in real life yet or just online?
I’ve seen it online only, but I plan on checking it out in the store tomorrow. I’ll let you know how it looks!
Another good call by HCG! When I found myself outside the Chestnut Street store yesterday afternoon, I figured it was worth taking a look inside. And I’m glad I did! Love the line and the four new additions to my wardrobe (all for under $100!). My only regret is that I can’t wear the dresses now! One thing: I had to go up a size on this line and the security guard confirmed that the line runs small. The security guard and I were helping a totally clueless husband who was trying to snag some pieces for his wife. :-)
Olivia: I had to delay my response to your comment until I admitted to everyone that I didn’t make it through Lent without shopping. The day after I bought the Louboutins, I raced up to H&M and started snatching up the Garden Collection. You’re right that the sizing is weird – I had to go up a size in one dress but down a size in two others. After calling/checking 10 stores, I finally tracked down the rainbow print kimono. Love the story about the security guard!
hi, iv bought the h&m garden collection kimono but youre right the sizes are really off…therefore would like to swap the kimono for a different size..if any1 is interested then just let me know by leaving a comment. its a size 8-10 but im after a bigger size due to pregnancy.
Hi Sabba. Ive looked through so many shops for the rainbow kimono dress in size 8-10 but cant get it anywhere. If u want to sell it please email me. Thanks and congrats on pregnancy.
Same as Avril, will happily buy it!! Look on ebay for bigger sizes??
H&M sizes do tend to run smaller in general.
What about the red dress? I am usually a size 4 or 6 in H&M sizes, but am worried about buying the red dress online if I can’t try it on. Not sure if I should go for the size 8 to be safe? Doesn’t look like the type of dress you can easily alter if its too big. Any suggestions? Thanks!